Complex incremental product innovation in established service firms: A micro institutional perspective

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Vermeulen, P.A.M.; van den Bosch, F.A.J.; Volberda, H.W.;
  • Publisher: Erasmus Research Institute of Management
  • Subject: complex incremental product innovation, financial services sector, micro institutional forces, neo-institutional theory
    • jel: jel:D21 | jel:M | jel:L20 | jel:M11 | jel:O31

textabstractMany product innovation studies have described key determinants that should lead to successful incremental product innovation. Despite numerous studies suggesting how incremental product innovation should be successfully undertaken, many firms still struggle... View more
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