Market research and complementary advertising under asymmetric information

Preprint, External research report English OPEN
Tsuchihashi, Toshihiro;
(2008)
  • Publisher: Graduate School of Economics, Hitotsubashi University
  • Subject:
    acm: ComputingMilieux_COMPUTERSANDSOCIETY

We consider whether market research can always increase a seller's sales under bilateral asymmetric information. If a monopoly seller provides a high quality object, market research cannot increase sales even when the cost is sufficiently low. A low quality seller, on t... View more
  • References (17)
    17 references, page 1 of 2

    1. Akerlof,G.A. “The Market for 'Lemons': Quality Uncertainty and the Market Mechanism.” Quarterly Journal of Economics, Vol.84 (1970), pp.488-500.

    2. Chatterjee,K. and Samuelson,W. “Bargaining under Incomplete Information.” Operations Research, Vol.31 (1983), pp.835-851.

    3. Chen,Y., Narasimhan,Z. and Zhang,J. “Individual Marketing with Imperfect Targetability.” Marketing Science, Vol.20 (2001), pp.23-41.

    4. Fudenberg,D. and Tirol,J. “Sequential Bargaining with Incomplete Information”, Review of Economic Studies, Vol.2 (1983), pp.221-247.

    5. Harsanyi,J.C. “Games with Incomplete Information Played by 'Bayesian' Players,parts I, II and III”, Management Science, (1967-1968) Vol.14, pp.159-182,320-334,486-502.

    6. Lindsey,J., Samuelson,W. and Zeckhauser,R. “Selling Procedures with Private Information and Common Values”, Management Science, Vol.42 (1996), pp.220-231.

    7. Lizzeri,A. “Information Revelation and Certification Intermediaries”,The RAND Journal of Economics, Vol.30 (1999), pp.214-231.

    8. Milgrom,P. and Roberts,J. “Price and Advertising Signals of Product Quality”, Journal of Political Economics, Vol.94 (1986), pp.796-821.

    9. Moraga-Gonzalez,J.L. “Quality Uncertainty and Informative Advertising”, International Journal of Industrial Organization, Vol.18 (2000), pp.615-640.

    10. Myerson,R. and Satterthwaite,M. “Efficient Mechanisms for Bilateral Trading”, Journal of Economic Theory, Vol.29 (1983), pp.265-281.

  • Metrics
    No metrics available
Share - Bookmark