Market research and complementary advertising under asymmetric information

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Tsuchihashi, Toshihiro;
  • Publisher: Graduate School of Economics, Hitotsubashi University
  • Subject:
    acm: ComputingMilieux_COMPUTERSANDSOCIETY

We consider whether market research can always increase a seller's sales under bilateral asymmetric information. If a monopoly seller provides a high quality object, market research cannot increase sales even when the cost is sufficiently low. A low quality seller, on t... View more
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    17 references, page 1 of 2

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