PUBLIC RELATIONS IN LATVIA AT THE BEGINNING OF THE 21ST CENTURY: SUPPORTING FUNCTION OF THE ORGANIZATION’S MANAGEMENT AND / OR MARKETING

Article English OPEN
Pūre, Inga (2010)
  • Publisher: Rezekne Academy of Technologies
  • Journal: Latgale National Economy Research (issn: 2256-0955, eissn: 1691-5828)
  • Related identifiers: doi: 10.17770/lner2010vol1.2.1794
  • Subject: public relations; Latvia; marketing; marketing public relations; management function

Public Relations (PR) in Latvia is a new cross - disciplinary branch, the beginning of which dates back to the gaining of independence. It has rapidly developed during the last twenty years. The interpretation of Public Relations though is still problematic. A lot of he... View more
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