Contrasting motivational orientation and evaluative coding accounts: on the need to differentiate the effectors of approach/avoidance responses
- Publisher: Frontiers Media S.A.
(issn: 1664-1078, eissn: 1664-1078)
facial muscle contractions | affective S–R compatibility | Psychology | Review | emotional responses | BF1-990 | approach and avoidance | theory of event coding
Several emotion theorists suggest that valenced stimuli automatically trigger motivational orientations and thereby facilitate corresponding behavior. Positive stimuli were thought to activate approach motivational circuits which in turn primed approach-related behavior...