Contrasting motivational orientation and evaluative coding accounts: on the need to differentiate the effectors of approach/avoidance responses

Article English OPEN
Kozlik, Julia; Neumann, Roland; Lozo, Ljubica; (2015)
  • Publisher: Frontiers Media S.A.
  • Journal: Frontiers in Psychology,volume 6 (issn: 1664-1078, eissn: 1664-1078)
  • Related identifiers: pmc: PMC4416361, doi: 10.3389/fpsyg.2015.00563, doi: 10.3389/fpsyg.2015.00563/full
  • Subject: facial muscle contractions | affective S–R compatibility | Psychology | Review | emotional responses | BF1-990 | approach and avoidance | theory of event coding
    • ddc: ddc:150

Several emotion theorists suggest that valenced stimuli automatically trigger motivational orientations and thereby facilitate corresponding behavior. Positive stimuli were thought to activate approach motivational circuits which in turn primed approach-related behavior... View more
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