Franchising as a method of entry to the market

Bachelor thesis Czech RESTRICTED
Škodová, Adéla;
(2011)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: franchising v ČR; franchising; franchisor; franchisant; franchising in the Czech Republic; franchisee; TETA drogerie | franchising; franchisor; franchisant; Etam Lingerie; franchisa; franchise; franchisee

The subject of presented bachelor thesis is Franchising as a method of entry to the market. The first part of this thesis deals with characteristics of franchising such as the definition of franchising and its advantages and disadvantages for both parties involved. Then... View more
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