The light-makeup advantage in facial processing: Evidence from event-related potentials

Article English OPEN
Keiko Tagai; Hitomi Shimakura; Hiroko Isobe; Hiroshi Nittono;
(2017)
  • Publisher: Public Library of Science
  • Journal: PLoS ONE, volume 12, issue 2 (issn: 1932-6203, eissn: 1932-6203)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.1371/journal.pone.0172489, pmc: PMC5325234
  • Subject: Digestive System | Research Article | Memory | Cognitive Psychology | Diagnostic Medicine | Clinical Neurophysiology | Prototypes | Anatomy | Adults | Engineering and Technology | Eyes | Perception | Head | Brain Electrophysiology | Bioassays and Physiological Analysis | Population Groupings | Psychology | People and Places | Face Recognition | Technology Development | Brain Mapping | Electroencephalography | Biology and Life Sciences | Cognition | Neuroscience | Research and Analysis Methods | Physiology | Medicine | Age Groups | Neuroimaging | Ocular System | Q | R | Face | Lips | Mouth | Learning and Memory | Electrophysiology | Imaging Techniques | Social Sciences | Science | Electrophysiological Techniques | Medicine and Health Sciences | Event-Related Potentials | Neurophysiology | Cognitive Science

The effects of makeup on attractiveness have been evaluated using mainly subjective measures. In this study, event-related brain potentials (ERPs) were recorded from a total of 45 Japanese women (n = 23 and n = 22 for Experiment 1 and 2, respectively) to examine the neu... View more
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