Interaction with customers: The Application of Social Media within the Austrian Supply Chain for Food and Beverages

Article English OPEN
Meixner, Oliver; Haas, Rainer; Moosbrugger, Helmut; Magdits, Philipp;
(2013)
  • Publisher: CentMa
  • Journal: International Journal on Food System Dynamics (issn: 1869-6945)
  • Publisher copyright policies & self-archiving
  • Subject: Nutrition. Foods and food supply | TX341-641 | Web 2.0, food industry, communication, social media, Agribusiness, Agricultural and Food Policy, Industrial Organization, Research Methods/ Statistical Methods, | food industry | Web 2.0 | communication | social media

Social media marketing has become a powerful tool of interaction with stakeholders. An increasing number of companies are using social media platforms to initiate active interaction and communication with current and prospective customers. Within this study, certain con... View more
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