L'impact de l'obsolescence perçue des biens durables sur la décision de remplacement et la destinée de l'objet remplacé

Preprint French OPEN
Guillard , Valérie; Le Nagard , Emmanuelle;
(2018)
  • Publisher: HAL CCSD
  • Subject: Perceived value | Replacement decision | Biens durables | Perceived obsolescence | Décision de remplacement | Valeur perçue | JEL : M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising/M.M3.M31 - Marketing | [ SHS.GESTION ] Humanities and Social Sciences/Business administration | Durable goods | Obsolescence perçue

This research aims to understand, define and measure the perceived obsolescence of durable goods. A qualitative study of 10 people followed by three quantitative studies of 765 people made it possible to i) define the obsolescence of a durable good owned by a consumer a... View more
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