EXPLORING THE FACTORS AFFECTING PURCHASE INTENTION IN MUSIC INDUSTRY

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AĞAOĞLU, Mustafa; YURTKORU, Emine Serra; ŞAHİN, Yusuf;
(2016)

The purpose of this study is to analyze the factors, ethical behavior, product involvement, attitude, perceived sacrifice, and perceived benefit, impact on purchase intention in music industry. A model is constructed and tested empirically. A sample of 255 individuals a... View more
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