Persuasive Normative Messages: The Influence of Injunctive and Personal Norms on Using Free Plastic Bags

Article, Other literature type English OPEN
Kayleigh Jones; Wokje Abrahamse; Judith I.M. de Groot;
  • Publisher: MDPI AG
  • Journal: Sustainability,volume 5,issue 5 4,pages1-16 (issn: 2071-1050)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.3390/su5051829
  • Subject: normative influence | TD194-195 | Renewable energy sources | message framing | sustainable behavior | injunctive norms | TJ807-830 | norms | personal norms | GE1-350 | Environmental sciences | normative influence; norms; injunctive norms; personal norms; message framing; sustainable behavior | Environmental effects of industries and plants
    • jel: jel:Q2 | jel:Q3 | jel:Q0 | jel:Q | jel:Q5 | jel:Q56 | jel:O13
    mesheuropmc: education

In this exploratory field-study, we examined how normative messages ( i.e. , activating an injunctive norm, personal norm, or both) could encourage shoppers to use fewer free plastic bags for their shopping in addition to the supermarket’s standard environmental message... View more
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