Age Differences in Consumer Decision Making under Option Framing: From the Motivation Perspective

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Huamao Peng; Shiyong Xia; Fanglin Ruan; Bingyan Pu;
(2016)

Option framing effect is the phenomena that participants often accept more options when they are asked to delete undesired options from a full model (subtractive framing) than they do when they are instructed to add desired options to a base model (additive framing). Wh... View more
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