Customer experience with online shopping : what are the unique experiences customers seek from online shopping?

Master thesis English OPEN
Jin, Daoyan;
(2013)
  • Subject: :Teknologi: 500 [VDP] | VDP::Teknologi: 500 | :Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213 [VDP] | VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213

Over the last decade, there has been a great change in consumers' shopping behavior along with technological change. Online shopping is the use of computer technology for better shopping performance. Retailers are busy in studying consumers' behavior to see their attitu... View more
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