Augmented reality and its practical application

Master thesis Czech RESTRICTED
ZÍTKOVÁ, Helena;
  • Subject: případová studie; QR code; mobilní telefon; cestovní ruch; case study; augmented reality; rozšířená realita; mobile phone; QR kód; tourism | marketing; marketingová komunikace; cestovní ruch; Rozšířená realita; kvalitativní výzkum

This thesis combines topic of augmented reality with tourism. For analyzing the state of the use of augmented reality was composed case studies. It was created product, which is called Guide to mobile phone.
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