Segmentation, Targeting, dan Positioning Studio Tato di Surabaya dalam Perkembangan Gaya Hidup

Article English OPEN
Anang Tri Wahyudi (2013)
  • Publisher: Petra Christian University
  • Journal: Nirmana (issn: 0215-0905, eissn: 0215-0905)
  • Subject: Tattoo; lifestyle; segmentation; targeting; positioning. | NC1-1940 | Drawing. Design. Illustration

This study attempts to examine in depth the influence of lifestyle on the orientation of recipients (tattoo users) to the art of tattooing, which is independent of the value of a valuable commodity, and explore the extent to which the process of tattoo studios’ segmenta... View more
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