The Impact of Lifestyle on Leisure Media Use of the Audience

Doctoral thesis Lithuanian OPEN
Siudikienė, Daiva;
(2013)
  • Publisher: Institutional Repository of Vilnius University
  • Embargo end date: 2014-12-30
  • Subject: audience ; media use ; audience activity ; selectivity ; leisure media repertoire

The objective of research: to reveal how variable practices of the use of media in multimedia environment are influenced by a variety of lifestyles which is characteristic to the media audience. This paper investigates how media users who live an everyday life tha... View more
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