The Impact of Lifestyle on Leisure Media Use of the Audience
Publisher: Institutional Repository of Vilnius University
Embargo end date: 2014-12-30
Subject: audience ; media use ; audience activity ; selectivity ; leisure media repertoire
The objective of research: to reveal how variable practices of the use of media in multimedia environment are influenced by a variety of lifestyles which is characteristic to the media audience.
This paper investigates how media users who live an everyday life tha... View more