Peculiarities of product placement in Lithuanian movies

Article Lithuanian OPEN
Pilelienė, Lina ; Jurgilaitė, Sigita (2013)
  • Publisher: Lithuanian Academic e-Library (eLABa)
  • Journal: volume 2,013, issue 65, pages 77-93 (issn: 1392-1142)
  • Related identifiers: doi: 10.7220/MOSR.1392.1142.2013.65.6
  • Subject: Sales promotion | Lietuviški filmai | Pardavimų skatinimas | Prekės--Demonstravimas | Lithuania ; Lithuanian movies ; Product placement ; Sales promotion | Product placement | Produktų demonstravimas | Lithuanian movies | Display of merchandise | Pardavimo skatinimas | 658 Verslas / Business

The scientific problem analysed in the article is formulates as follows: how product placement is used in Lithuanian movies. The object of the article is product placement in Lithuanian movies, and the aim is to analyse the peculiarities of product placement in Lithuani... View more
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