THE INFLUENCE OF PRODUCT QUALITY , PRICE PERCEPTION AND BRAND IMAGE ON SATISFACTION AND CUSTOMER LOYALTY HOLCIM CONCRETE READYMIX IN JAKARTA

Article English OPEN
Sita Budiastari;
(2016)
  • Publisher: Fakultas Ekonomi, Universitas Negeri Jakarta
  • Journal: JRMSI - Jurnal Riset Manajemen Sains Indonesia (issn: 2301-8313, eissn: 2301-8313)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.21009/JRMSI.007.2.08
  • Subject: Management. Industrial management | Holcim in Jakarta | HD28-70 | customer satisfaction | quality of product | customer loyalty | brand image | Production management. Operations management | ready mix concrete | TS155-194 | price perception

The purpose of this research is to find a picture of the effect of product quality , price perception and brand image on satisfaction and customer loyalty ready mix concrete in Jakarta . This research is a quantitative study with descriptive and causal methods undertake... View more
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