publication . Other literature type . Article . 2018

A Discourse Analysis of Hegemonic Masculinity on TV Advertisements

Astuti, Amelia Yuli; Ardi, Annisa Idafini;
Open Access
  • Published: 30 Dec 2018
  • Publisher: Zenodo
Abstract
<em>This research entitled “A Discourse Analysis of Hegemonic Masculinity on TV Advertisement</em><em>s</em><em>” aims to identify </em><em>cohesion, context and coherence when research the hegemonic masculinity on TV advertisement, </em><em>identify</em><em> representations of masculinity on TV advertisement, and analyze</em><em> hegemonic masculinity realized on TV advertisement.</em><br> <em>This research uses discourse analysis approach. Where, the</em> <em>researcher used descriptive research method, which aims to create descriptions, as well as describe the data naturally from TV advertisement about hegemonic masculinity. And in collecting data researcher ...
Subjects
free text keywords: Cohesion, Coherence, Masculinity, Hegemonic Masculinity, Advertising, Discourse analysis, Cohesion (chemistry), Paralanguage, Descriptive research, media_common.quotation_subject, media_common, Social connectedness, Computer science
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Other literature type . 2018
Provider: Datacite
Zenodo
Other literature type . 2018
Provider: Datacite
ZENODO
Article . 2018
Provider: ZENODO
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publication . Other literature type . Article . 2018

A Discourse Analysis of Hegemonic Masculinity on TV Advertisements

Astuti, Amelia Yuli; Ardi, Annisa Idafini;