The Recognition Heuristic: A Review of Theory and Tests
Peter M. Todd
Daniel G. Goldstein
- Publisher: Frontiers Media S.A.
Frontiers in Psychology,
(issn: 1664-1078, eissn: 1664-1078)
decision strategy | Review Article | Memory | Psychology | Heuristics | ecological rationality | Decision Making | recognition heuristic | BF1-990
The recognition heuristic is a prime example of how, by exploiting a match between mind and environment, a simple mental strategy can lead to efficient decision making. The proposal of the heuristic initiated a debate about the processes underlying the use of recognitio...