The Recognition Heuristic: A Review of Theory and Tests

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Thorsten ePachur; Peter M. Todd; Gerd eGigerenzer; Lael eSchooler; Daniel G. Goldstein;

The recognition heuristic is a prime example of how, by exploiting a match between mind and environment, a simple mental strategy can lead to efficient decision making. The proposal of the heuristic initiated a debate about the processes underlying the use of recognitio... View more
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