The Recognition Heuristic: A Review of Theory and Tests

Article English OPEN
Thorsten ePachur ; Peter M. Todd ; Gerd eGigerenzer ; Lael eSchooler ; Daniel G. Goldstein (2011)
  • Publisher: Frontiers Media S.A.
  • Journal: Frontiers in Psychology, volume 2 (issn: 1664-1078, eissn: 1664-1078)
  • Related identifiers: pmc: PMC3132682, doi: 10.3389/fpsyg.2011.00147, doi: 10.3389/fpsyg.2011.00147/full
  • Subject: decision strategy | Review Article | Memory | Psychology | Heuristics | ecological rationality | Decision Making | recognition heuristic | BF1-990
    acm: ComputingMethodologies_IMAGEPROCESSINGANDCOMPUTERVISION

The recognition heuristic is a prime example of how, by exploiting a match between mind and environment, a simple mental strategy can lead to efficient decision making. The proposal of the heuristic initiated a debate about the processes underlying the use of recognitio... View more
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