Pricing Model for Dual Sales Channel with Promotion Effect Consideration

Article English OPEN
Zhou, Chuiri;
(2016)
  • Publisher: Hindawi Publishing Corporation
  • Journal: Mathematical Problems in Engineering (issn: 1024-123X, eissn: 1563-5147)
  • Related identifiers: doi: 10.1155/2016/1804031
  • Subject: TA1-2040 | Mathematics | Engineering (General). Civil engineering (General) | QA1-939 | Article Subject
    acm: TheoryofComputation_GENERAL | TheoryofComputation_MISCELLANEOUS

We focus on the pricing strategy of a dual sales channel member when his/her online retailer faces an upcoming overloaded express delivery service due to the sales peak of online shopping, especially referring to the occurring affairs in China. We characterize the prici... View more
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