CORPORATE SOCIAL RESPONSIBILITY – CORPORATE BRANDING RELATIONSHIP: AN EMPIRICAL COMPARATIVE STUDY

Article English OPEN
Bistra VASSILEVA;
(2009)
  • Publisher: Universitaria Press Craiova
  • Journal: Management & Marketing,volume VII,issue 1 November,pages13-28 (issn: 1841-2416)
  • Publisher copyright policies & self-archiving
  • Subject: HF5001-6182 | Corporate social responsibility, corporate branding, brand image | Business | brand image | Corporate social responsibility | corporate branding
    • jel: jel:M30

Current academic research on the relationship of firms’ CSR activities with corporate branding typically focuses on consumers’ and shareholders’ viewpoints. This research aims to shed light on how organisational members in firms perceive to be the impact of CSR activiti... View more
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