Evoked Emotions Predict Food Choice

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Dalenberg, Jelle R.; Gutjar, Swetlana; ter Horst, Gert J.; de Graaf, Kees; Renken, Remco J.; Jager, Gerry;
  • Publisher: Public Library of Science (PLoS)
  • Journal: PLoS ONE, volume 9, issue 12 (issn: 1932-6203, eissn: 1932-6203)
  • Publisher copyright policies & self-archiving
  • Identifiers: pmc: PMC4270769, doi: 10.1371/journal.pone.0115388
  • Subject: Research Article | Biology and Life Sciences | Emotions | Public Finance | Physiology | Public Choice Theory | WORDS | Medicine | CONSUMPTION | Q | Nutrition | Economics | R | Psychology | Social Sciences | Science | Food Consumption | MODEL | Physiological Processes | Medicine and Health Sciences | FACES | Finance
    mesheuropmc: digestive, oral, and skin physiology

In the current study we show that non-verbal food-evoked emotion scores significantly improve food choice prediction over merely liking scores. Previous research has shown that liking measures correlate with choice. However, liking is no strong predictor for food choice... View more
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