Making partner relationship management systems work: the role of partnership governance mechanisms

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Storey, C.; Kocabasoglu-Hillmer, C.;
(2013)

While the adoption of Partner Relationship Management (PRM) systems by suppliers to manage and monitor its network of partners (i.e. resellers) has been on the rise, the performance improvements have not been consistently realized. Governance theory suggests this may be... View more
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