ATTITUDES TOWARD ONLINE SHOPPING FROM THE ASPECTS OF PERSONAL CHARACTERISTICS AND SHOPPING MOTIVE THROUGH A DEVELOPING CONCEPT: PRIVATE SHOPPING

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Miray Baybars; Elif Ustundagli;
(2011)
  • Publisher: Sosyal Bilimler Araştırmaları Derneği
  • Journal: issn: 1309-8047, eissn: 1309-8047
  • Publisher copyright policies & self-archiving
  • Subject: HF5001-6182 | Business | Social Sciences | Private Shopping, Innovativeness, Need for Uniqueness, Price Discount Orientation, Consumer Attitudes | H | HF1-6182 | Commerce

Private shopping is one of the concepts that serve as a members-only online shopping platform with deep discounts and well-known brands. The aim of this paper is to determine whether consumers’ need for uniqueness and innovativeness as a personal trait and price discoun... View more
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