Applying the Theory of Planned Behavior in the Purchase of Organic Food

Article English OPEN
Linda Martić Kuran; Mihić Mirela;
(2014)
  • Publisher: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
  • Journal: Tržište,volume 26,issue 2,pages179-197 (issn: 0353-4790)
  • Publisher copyright policies & self-archiving
  • Subject: intention to buy | Marketing. Distribution of products | organic food | HF5410-5417.5 | consumer behaviour | theory of planned behaviour | consumer behaviour; theory of planned behaviour; intention to buy; organic food
    mesheuropmc: digestive, oral, and skin physiology

The main objective of the study was to define factors which influence the purchase intention involving organic food among Croatian consumers. In order to create a theoretical base, this research adopted the theory of planned behavior. The model examines the impact of se... View more
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