Wine and health perceptions: Exploring the impact of gender, age and ethnicity on consumer perceptions of wine and health

Article English OPEN
Kathryn J. Chang; MW Liz Thach; Janeen Olsen;
(2016)
  • Publisher: Elsevier
  • Journal: Wine Economics and Policy,volume 5,issue 2,pages105-113 (issn: 2212-9774)
  • Related identifiers: doi: 10.1016/j.wep.2016.09.001
  • Subject: Wine and health | Agricultural industries | HD9000-9495 | Market segmentation | Demographics
    • ddc: ddc:330
    mesheuropmc: food and beverages | digestive, oral, and skin physiology

This study explores U.S. wine consumers' perception of wine and health by gender, age, and ethnic background. An extensive body of epidemiological studies suggests that there are health benefits from moderate wine drinking. In light of an increased consumer preference o... View more
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