The effects of perceived dominance in persuasion

Master thesis English OPEN
Stefansson, Jon Karl;
(2010)
  • Publisher: Universitetet i Tromsø
  • Subject: VDP::Samfunnsvitenskap: 200::Psykologi: 260::Sosial- og arbeidspsykologi: 263 | PSY-3900 | VDP::Social science: 200::Psychology: 260::Social and occupational psychology: 263

An experimental investigation of the relationship between communicator dominance and persuasion is reported. In the study, persuasion was examined as a function of experimental treatments that differed only in the perceived dominance of stimulus embedded within a ... View more
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