Media bias and advertising: Evidence from a German car magazine

Research, Preprint English OPEN
Dewenter, Ralf; Heimeshoff, Ulrich;
  • Publisher: Hamburg: Helmut-Schmidt-Universität - Universität der Bundeswehr Hamburg, Fächergruppe Volkswirtschaftslehre
  • Subject: Car magazines; Media bias; Selection model; Instrumental variable estimation | L15 | Selection model | Instrumental variable estimation | Car magazines,Media bias,Selection model,Instrumental variable estimation | Car magazines | L82 | Media bias
    • jel: jel:L82 | jel:L15
      ddc: ddc:330

This paper investigates the existence of a possible media bias by analyzing the impact of auto- mobile manufacturer’s advertisements on automobile reviews in a leading German car maga- zine. By accounting for both endogeneity and sample selection using a two-step proced... View more
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