Clustering Methods Application for Customer Segmentation to Manage Advertisement Campaign

Article English OPEN
Maciej Kutera; Mirosława Lasek;
(2010)
  • Publisher: University of Finance and Management, Warsaw; Vistula University
  • Journal: Contemporary Economics,volume 4,issue 3 October (issn: 2084-0845)
  • Publisher copyright policies & self-archiving
  • Subject: Social Sciences | HB71-74 | H | Economics as a science | DOAJ:Business and Economics | HB1-3840 | DOAJ:Economics | Economic theory. Demography

Clustering methods are recently so advanced elaborated algorithms for large collection data analysis that they have been already included today to data mining methods. Clustering methods are nowadays larger and larger group of methods, very quickly evolving and having m... View more
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