publication . Article . 2014

Medical Tourism Destination SWOT Analysis: A Case Study of Malaysia, Thailand, Singapore and India

Wong Kee Mun; Velasamy Peramarajan; Tengku Arshad Tengku Nuraina;
Open Access English
  • Published: 01 Jan 2014 Journal: SHS Web of Conferences (issn: 2261-2424, Copyright policy)
  • Publisher: EDP Sciences
Abstract
The growth of global medical tourism in the recent years had spurred the interest of many governments to join in the bandwagon, particularly from Asia. Using the SWOT analytical model, this paper provides pertinent comparative analysis of the medical tourism destinations here being Malaysia, Thailand, Singapore and India. Each destination possesses its own value propositions to convince the demands of medical tourists. Malaysia and Thailand have a good mixture of elements (medical, tourism and wellness) to be an excellent medical tourism destination while Singapore and India need further development in some of these elements. Meeting or exceeding the medical tou...
Subjects
free text keywords: Social Sciences, H
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publication . Article . 2014

Medical Tourism Destination SWOT Analysis: A Case Study of Malaysia, Thailand, Singapore and India

Wong Kee Mun; Velasamy Peramarajan; Tengku Arshad Tengku Nuraina;