The role of social value creation in business model formulation at the bottom of the pyramid - Implications for MNEs?

Article English OPEN
Sinkovics, Noemi; Sinkovics, Rudolf R.; Yamin, Mo;
(2014)
  • Publisher: Elsevier BV
  • Journal: volume 23, issue 4, pages 692-707issn: 0969-5931
  • Publisher copyright policies & self-archiving
  • Identifiers: doi: 10.1016/j.ibusrev.2013.12.004
  • Subject: Bottom of the pyramid (BOP) | Business models | Marketing | Business and International Management | Social value creation | Rising powers | /dk/atira/pure/subjectarea/asjc/1400/1406 | /dk/atira/pure/subjectarea/asjc/1400/1403 | /dk/atira/pure/subjectarea/asjc/2000/2003 | Finance

This paper presents an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation. We develop our analysis around five case studies of actual businesses set up in rural Indi... View more
Share - Bookmark