Analyzing the User Behavior toward Electronic Commerce Stimuli

Article English OPEN
Lorenzo-Romero, Carlota; Alarcón-del-Amo, María-del-Carmen; Gómez-Borja, Miguel-Ángel;

Based on the Stimulus-Organism-Response paradigm this research analyzes the main differences between the effects of two types of web technologies: Verbal web technology (i.e., navigational structure as utilitarian stimulus) versus non-verbal web technology (music and pr... View more
  • References (92)
    92 references, page 1 of 10

    Adelaar T.Chang S.Lancendorfer K. M.Lee B.Morimoto M. (2003). Effects of media formats on emotions and impulse buying intent. J. Infr. Technol. 18 247–266. 10.1080/0268396032000150799

    Alba J.Lynch J.Weitz B.Janiszewski C.Lutz R.Sawyer A. (1997). Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. J. Mark. 61 38–53. 10.2307/1251788

    Anderson R.Srinivasan S. S. (2003). E–satisfaction and e–loyalty: a contingency framework. Psychol. Mark. 20 123–138. 10.1002/mar.10063

    Animesh A.Pinsonneault A.Yang S.-B.Oh W. (2011). An odyssey into virtual worlds: exploring the impacts of technological and spatial environments on intention to purchase virtual products. MIS Q. 35 789–810.

    Argyriou E. (2012). Consumer intentions to revisit online retailers: a mental imagery account. Psychol. Mark. 29 25–35. 10.1002/mar.20405

    BignéE.Andreu L. (2004). Emociones, satisfacción y lealtad del consumidor en entornos comerciales [Consumer’s emotions, satisfaction, and loyalty in shopping environments]. Distrib. Consum. 76 77–87.

    Bitner M. (1992). Servicescapes: the impact of physical surroundings on customers and employees. J. Mark. 56 57–71. 10.2307/1252042

    Celsi R. L.Olson J. C. (19 88). The role of involvement in attention and comprehension processes. J. Consum. Res. 15 210–224. 10.1086/209158

    Chang M.-L.Wu W.-Y. (2012). Revisiting perceived risk in the context of online shopping: an alternative perspective of decision-making styles. Psychol. Mark. 29 378–400. 10.1002/mar.20528

  • Metrics
Share - Bookmark