Subject: webmosphere tools | computer experimental design | shopping human behavior | Neuroscience | Stimulus-Organism-Response model | Original Research | verbal (utilitarian) and non-verbal (hedonic) computer stimuli
Based on the Stimulus-Organism-Response paradigm this research analyzes the main differences between the effects of two types of web technologies: Verbal web technology (i.e., navigational structure as utilitarian stimulus) versus non-verbal web technology (music and pr... View more
Adelaar T.Chang S.Lancendorfer K. M.Lee B.Morimoto M. (2003). Effects of media formats on emotions and impulse buying intent.
J. Infr. Technol.
Alba J.Lynch J.Weitz B.Janiszewski C.Lutz R.Sawyer A. (1997). Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces.
Anderson R.Srinivasan S. S. (2003). E–satisfaction and e–loyalty: a contingency framework.
Animesh A.Pinsonneault A.Yang S.-B.Oh W. (2011). An odyssey into virtual worlds: exploring the impacts of technological and spatial environments on intention to purchase virtual products.
Argyriou E. (2012). Consumer intentions to revisit online retailers: a mental imagery account.