Analyzing the User Behavior toward Electronic Commerce Stimuli

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Lorenzo-Romero, Carlota; Alarcón-del-Amo, María-del-Carmen; Gómez-Borja, Miguel-Ángel;
(2016)
  • Publisher: Frontiers Media S.A.
  • Journal: Frontiers in Behavioral Neuroscience,volume 10 (issn: 1662-5153, eissn: 1662-5153)
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  • Related identifiers: doi: 10.3389/fnbeh.2016.00224, pmc: PMC5127800
  • Subject: webmosphere tools | computer experimental design | shopping human behavior | Neuroscience | Stimulus-Organism-Response model | Original Research | verbal (utilitarian) and non-verbal (hedonic) computer stimuli

Based on the Stimulus-Organism-Response paradigm this research analyzes the main differences between the effects of two types of web technologies: Verbal web technology (i.e., navigational structure as utilitarian stimulus) versus non-verbal web technology (music and pr... View more
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