Consumer behaviour towards organic food in porto alegre: an application of the theory of planned behaviour

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Alexia Hoppe; Luciana Marques Vieira; Marcia Dutra de Barcellos;
  • Publisher: Sociedade Brasileira de Economia e Sociologia Rural
  • Journal: Revista de Economia e Sociologia Rural (issn: 0103-2003, eissn: 1806-9479)
  • Related identifiers: doi: 10.1590/S0103-20032013000100004
  • Subject: S1-972 | Alimentos orgânicos | Organic food | Agriculture (General) | survey | consumer behaviour | comportamento do consumidor | Organic food, consumer behaviour, survey., Agribusiness, M390,

The aim of this study was to investigate consumers' decision-making process, attitudes and values towards organic food throughout the employment of the Theory of Planned Behaviour, adapting the methodology from a European project. 450 consumers were interviewed at super... View more
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