Rethinking the strategy of Amazon.com

Preprint OPEN
Heng, Michael S.H.;
(2001)
  • Subject: Amazon.com; financial market; B2C electronic commerce; strategy
    • jel: jel:G11 | jel:L81 | jel:M13
    acm: ComputingMilieux_COMPUTERSANDSOCIETY

The strategic challenge facing Amazon.com is that it is not able to convince the investment community that it is able to generate profits in the long run. The doubt of investors is well grounded. This paper argues that Amazon should make a strategic shift to operate as ... View more
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