How fear appeals work : motivational biases in the processing of fear-arousing health communications
Subject: accuracy motivation | health education | argument quality | Communication Science | negative effect | Multiple-Motive Heuristic-Systematic Model | fear appeal | motivation | Communicatiewetenschap | biased processing | intention | persuasion | cognitive responses | defense | Elaboration Likelihood Model | health communication | reality constraints | motivated reasoning | behaviour | vulnerability severity | fear | attitude
This dissertation deals with the study of fear appeals, i.e. messages in which people are presented with fear-arousing health information, in order to convince them they should alter unhealthy habits and adopt healthy lifestyles. Fear appeals typically start with the pr... View more
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