Learning in Advance Selling with Heterogeneous Consumers

Preprint OPEN
Oksana Loginova; X. Henry Wang; Chenhang Zeng;
(2012)
  • Subject: advance selling, the Newsvendor Problem, demand uncertainty, experienced consumers, inexperienced consumers. | advance selling, the Newsvendor Problem, demand uncertainty, experienced consumers, inexperienced consumers, learning
    • jel: jel:D43 | jel:D42 | jel:M31 | jel:L13 | jel:C72 | jel:L12
    acm: TheoryofComputation_MISCELLANEOUS

The advance selling strategy is implemented when a firm offers consumers the opportunity to order its product in advance of the regular selling season. Advance selling reduces uncertainty for both the firm and the buyer and enables the firm to update its forecast of fut... View more
  • References (23)
    23 references, page 1 of 3

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