An Interdisciplinary Approach of Culture and Business Competitiveness to the Analysis of Western and East Asian Models

Preprint, External research report English OPEN
Moon, Hwy-Chang;
  • Publisher: Institute of Innovation Research, Hitotsubashi University
  • Subject: Hofstede | culture, Hofstede, OUI model, competitiveness, East Asia | culture | competitiveness | East Asia | OUI model

Culture is becoming increasingly important in determining the competitiveness of firms in international business. Perlmutter first presented variables that focused on the primary attitudes among international executives, allowing an understanding of how cultural aspects... View more
  • References (1)

    Perlmutter, Howard V. 1969. The tortuous evolution of the multinational corporation, Columbia Journal of World Business (4): 9-18

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