Internet como herramienta de creación de valor en sectores maduros. El caso de los productores y distribuidores cerámicos en España

Article English OPEN
Segarra-Oña, M. ; Márquez-Rodríguez, P. ; Albors-Garrigós, J. (2009)
  • Publisher: Elsevier
  • Journal: Boletín de la Sociedad Española de Cerámica y Vidrio (issn: 0366-3175)
  • Related identifiers: handle: 10261/36662
  • Subject: website | Tile industry | competitiveness | competitividad | e-commerce | TP785-869 | Sector cerámico | comercio electrónico | Clay industries. Ceramics. Glass

The creation of differentiated products is one of the challenges that traditional sectors are focused on, as well as the aptitude to provide value added services in order to ensure value and customer fidelity. Information technologies, and specially Internet, play a rel... View more
Share - Bookmark