New challenges in franchisor-franchisee relationship. An analysis from agency theory perspective

Article English OPEN
Navarro Sanfelix, Guillermo; Puig, Francisco;
(2017)
  • Publisher: Universidad del País Vasco (UPV/EHU)
  • Journal: Cuadernos de Gestión (issn: 1131-6837, eissn: 1988-2157)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.5295/cdg.150610gn
  • Subject: Franchise | resource-based view | M130 | teoría de recursos y capacidades | HF1-6182 | entrepreneurship | Commerce | franquicia | emprendimiento | agency theory | teoría de la agencia

[EN] Agency theory has been widely used in the franchising literature. This theory analyzes the contract relationships between the principal and agent and has been mostly applied to franchising in traditional sectors (e.g., restaurants, retailing, or travel agencies) wh... View more
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