Implicit attitudes toward green consumer behavior

Conference object, Preprint English OPEN
D. VANTOMME; M. GEUENS; J. DE HOUWER; P. DE PELSMACKER;
(2004)

The purpose of this study was to examine the usefulness of implicit (automatic) attitudes to explain the weak attitude-behavior relationships often found in consumer behavior research. One research domain that has revealed low attitude-behavior consistencies is environm... View more
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