publication . Bachelor thesis . 2009

Internet marketing

Zelený, Martin;
Restricted Czech
  • Published: 01 Jan 2009
  • Publisher: Vysoká škola ekonomická v Praze
In the bachelor thesis are introduced theoretical concepts of the Internet and marketing, accented the need of marketing mix along with its specifics of the internet environment. Next is interpreted which tools can be used for marketing of firms and which marketing instruments are to be deployed. Final chapter illustrates socio-demographics of Czech internet users along with media market allocation from the perspective of all media as well as in the segment of the Internet.
free text keywords: marketingový mix; web; www; Marketing; internet; marketing mix, reklama; marketing; internet; SMO; Marketing; SEO
EGI FederationEGI classification scheme: Natural Sciences
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Bachelor thesis . 2009
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