Internet marketing

Bachelor thesis, Master thesis Czech RESTRICTED
Zelený, Martin;
(2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: marketingový mix; web; www; Marketing; internet; marketing mix | reklama; marketing; internet; SMO; Marketing; SEO

In the bachelor thesis are introduced theoretical concepts of the Internet and marketing, accented the need of marketing mix along with its specifics of the internet environment. Next is interpreted which tools can be used for marketing of firms and which marketing inst... View more
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