Bachelor thesis, Master thesis
- Publisher: Vysoká škola ekonomická v Praze
marketingový mix; web; www; Marketing; internet; marketing mix | reklama; marketing; internet; SMO; Marketing; SEO
In the bachelor thesis are introduced theoretical concepts of the Internet and marketing, accented the need of marketing mix along with its specifics of the internet environment. Next is interpreted which tools can be used for marketing of firms and which marketing instruments are to be deployed. Final chapter illustrates socio-demographics of Czech internet users along with media market allocation from the perspective of all media as well as in the segment of the Internet.