The effects of market orientation

Doctoral thesis English OPEN
Sandvik, Kåre;
(1998)
  • Publisher: Norges handelshøyskole
  • Subject: :Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213 [VDP]

This research is designed to accomplish three goals. The first goal is to revisit the market orientation construct in order to define the different facets of it. A review of the market orientation literature is made to assess and synthesize the stock of accumulate... View more
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