Fashion marketing in textile and clothing industry

Article English OPEN
Alica Grilec Kaurić;
(2009)
  • Publisher: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
  • Journal: Tržište,volume 21,issue 2,pages219-234 (issn: 0353-4790)
  • Subject: marketing, fashion, textile and clothing industry, brand management | marketing | Marketing. Distribution of products | textile and clothing industry | HF5410-5417.5 | fashion | brand management

Fashion marketing explores connection between fashion design and marketing including development, promotion, sales and price aspects of fashion industry. Successful fashion marketing managers are aware that the most important fashion marketing elements are customer tren... View more
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