Customizing Prices in Online Markets

Article English OPEN
Werner Reinartz;
(2002)
  • Publisher: Symphonya. Emerging Issues in Management
  • Journal: Symphonya. Emerging Issues in Management,issue 1 Market-Space Management (issn: 1593-0319, eissn: 1593-0300)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.4468/2002.1.05reinartz
  • Subject: Online Markets; Customizing Prices; Customization; Market Segmentation; Cost of Segmenting; Cost of Policing; Dynamic Pricing | http://dx.doi.org/10.4468/2002.1.05reinartz [Online Markets; Customizing Prices; Customization; Market Segmentation; Cost of Segmenting; Cost of Policing; Dynamic Pricing DOI]
    acm: TheoryofComputation_GENERAL | TheoryofComputation_MISCELLANEOUS

Dynamic pricing is the dynamic adjustment of prices to consumers depending on the value these customers attribute to a good. Underlying the concept of dynamic pricing is what marketers call price customization. Price customization is the charging of different prices to... View more
  • References (3)

    Armstrong Mark, John Vickers, Competitive Price Discrimination, Technical Report, Nuffield College, Oxford, 1999.

    Johnston Carrie, Personalized Prizing Vendors: Not Ready for Retail, The Forrester Brief, July 2000.

    Shankar Venkatesh, Rangaswamy Arvind, Pusateri Michael, The Online Medium and Customer Price Sensitivity, Working Paper, 1999.

  • Metrics
Share - Bookmark