Calidad de las relaciones franquiciador-franquiciado: Tiempo de relaciones y desempeño

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VAROTTO, LUÍS FERNANDO; PARENTE, JURACY GOMES;
(2016)
  • Publisher: Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo
  • Subject: Franchise | teoria da curva em U | financial performance | relationship quality | tiempo de relaciones | desempeño financiero | teoría de la curva U | Franquia | calidad de relaciones | desempenho financeiro | time of relationship | U-curve theory | qualidade de relacionamento | Franquicia | tempo de relacionamento

ABSTRACT Franchise literature disputes how the relationship between franchisors and franchisees develops over time. Traditional lifecycle theory views relationships following an ascendant curve, in which relationship quality and performance strengthen over time. Another... View more
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