Social control in online communities of consumption: a framework for community management

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Sibai, Olivier ; de Valck, K. ; Farrell, A.M. ; Rudd, J.M. (2015)

Online communities of consumption (OCCs) represent highly diverse groups of consumers whose interests are not always aligned. Social control in OCCs aims to effectively manage problems arising from this heterogeneity. Extant literature on social control in OCCs is fragm... View more
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