Subject: Q | R | Research Article | Science | Medicine
Background and Aim In the United States, the fast food companies McDonald’s and Burger King participate in marketing self-regulation programs that aim to limit emphasis on premiums and promote emphasis of healthy food choices. We determine what children recall from fast... View more
1 Botha S, Fentonmiller K, Jennings C, Johnson M, Rusk MK, Young K, et al (2012) A review of food marketing to children and adolescents: Follow-up report
Washington, DC: Federal Trade Commission Available: http://www.ftc.gov/reports/review-food-marketing-children-adolescents-follow-report. Accessed 2014 November 3.
6 Council of Better Business Bureaus. (2013) Children's Food and Beverage Advertising Initiative. Available: http://www.bbb.org/council/the-national-partner-program/national-advertising-review-services/childrens-food-and-beverage-advertising-initiative/. Accessed 2014 October 29.
7 Burger King Corp. (2009) Burger King Corp.’s Fourth Supplement to Pledge. Council of Better Business Bureaus Children’s Food and Beverage Advertising Initiative Available: http://www.bbb.org/council/for-businesses/advertising-review-services/childrens-food-and-beverage-advertising-initiative/company-pledges/pre-2010-company-pledges/burger-king-corp/. Accessed 2014 October 29.
8 McDonald's USA (2010) McDonald's USA Support Updated February 2010. Council of Better Business Bureaus Children's Food and Beverage Advertising Initiative Available: http://www.bbb.org/council/for-businesses/advertising-review-services/childrens-food-and-beverage-advertising-initiative/company-pledges/mcdonalds-usa-llc/. Accessed 2014 October 29.
9 Children's Advertising Review Unit (2009) Self-Regulatory Program for Children's Advertising. New York, NY: Council of Better Business Bureaus Available: http://www.caru.org/guidelines/guidelines.pdf. Accessed 2013 October 22.
10 The Public Health Advocacy Institute. McDonald's Repeatedly Violates CARU Premium Guideline. Published August 29, 2013. Available: http://www.phaionline.org/2013/08/29/mcdonalds-repeatedly-violates-caru-premium-guideline/. Accessed 2014 January 2.