Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter

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Williams, Nigel L.; Inversini, Alessandro; Buhalis, Dimitrios; Ferdinand, Nicole;

Research suggests that festivals can promote a destination via online word-of-mouth (eWOM) on social media, even though the nature of this effect is not yet fully understood. Using a combination of Social Network Analysis and text analysis (qualitative and quantitative)... View more
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