The Influence of Peer Reviews on Source Credibility and Purchase Intention

Article, Other literature type English OPEN
Nowak, Kristine; McGloin, Rory;
(2014)
  • Publisher: Multidisciplinary Digital Publishing Institute
  • Journal: Societies,volume 4,issue 4 12,pages1-17 (issn: 2075-4698)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.3390/soc4040689
  • Subject: virtual representation | source credibility | anthropomorphism | purchase intention | eWOM; purchase intention; source credibility; avatars; virtual representation; online product reviews; anthropomorphism | Social sciences (General) | H1-99 | online product reviews | eWOM | avatars
    • jel: jel:A14 | jel:A13 | jel:P | jel:Z1 | jel:P1 | jel:P2 | jel:P0 | jel:P5 | jel:P3 | jel:P4

Electronic Word of Mouth (eWOM) is information shared on the Internet about a product, which allows people to receive information from others they may not otherwise encounter. Online product reviews are a type of eWOM where a user posts a comment about a product and sel... View more
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