Franchising as the entry mode to the market

Bachelor thesis Czech RESTRICTED
Čapek, Jan;
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: franchisor; Subway; franchising | franchisor; Remax; franchisant; franchising | franchising; advantages and disadvantages of franchising; CK Fischer; výhody a nevýhody franchisingu; franchise; franchisa

This bachelor thesis deals with franchising as a form of entry to the market. The thesis is divided into two parts - theoretical and practical. The theoretical part contains basics of franchising, its situation in the world and in the Czech Republic and advantages and d... View more
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